If you build trust,
they will buy.
Welcome to “Trust Central.”
Trust is business’s most precious commodity, but it’s all too easy to lose track of. We have developed a way to measure trust gaps and devise programs that help optimize trust, even through chaotic changing times and across complex organizations.
Marketing leaders:
Take our free ‘Trust Gap’ survey and tap into resources that can help you grow a trustworthy, customer-centered, ready-for-anything organization.
The game has changed:
Trust rules.
Crisis Response
of consumers aged 18-54 say they will purchase more from brands that respond well to the crisis. 41% say they will support brands that provide initiatives to protect employees.
Ethics
say they are becoming more mindful of where they spend their money. 25% are buying more based on how a company takes care of their employees.
Trust
plan to purchase from name brands that they trust, compared to just 21% who would choose a store brand if it is less expensive.
For products or services, 72% of business leaders ranked trust over price and ease of use, up 30% since last year’s report.
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All around us, we see decent businesses losing ground, losing customers, and losing their shirts. But what they’ve really lost is the trust of the very people who could benefit from their products and services. They just aren’t prepared to make the rapid decisions needed in a pandemic and social crisis.
It turns out that brand trust is measurable.
With the help of culture experts, social scientists, business gurus, and reputation firms, we’ve defined five different trust vectors, each with questions potential customers need you to address and act upon before they feel safe doing business with you.
We believe the companies that will survive and thrive in these trying times will be the ones who diligently tend all five trust vectors and make it their mission to enlist every employee in maintaining them long-term.
Take a few minutes to
Take the trust gap survey
You’ll receive:
1.
A summary of your results immediately, along with a guide to interpreting the results. You’ll discover your basic trust strengths and weaknesses and know where to concentrate your remediation efforts.
2.
A no-obligation 45 minute consultation with our trust marketing experts to discuss your answers and concrete actions you can take to earn a solid reputation for strength, ethical behavior, customer commitment, authenticity, and long-term growth.
3.
We’ll add your data — anonymously of course — to our survey reports, to be published soon on our blog
Without trust:
Customers don’t buy.
Employees don’t care.
Productivity drops.
Shareholders complain.
Reputations slips.
Recruitment suffers.
With trust:
Relationships deepen.
Teams align.
Collaboration, creativity,
and productivity thrive.
Momentum and
reputation build.
Sales close.
Revenue takes off.
Read more about trust and how to repair it here:
Articles.
How to create a plan that’s ready for anything.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Trust 2020-style: Build it and they will buy.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
