In the AI-era GTM motion, traditional ROI models are crumbling. Leads don’t mean what they used to. Campaigns don’t follow a linear path. Content gets atomized before it ever reaches the buyer. And revenue attribution? Blurry at best.

So how do you track what matters now?

You stop chasing noise. You start tuning into signals.

Your irrefutable narrative isn’t just the entry point—it’s the DNA of how you will show up in LLMs and search. It holds the entire GTM system together and gives your story and experiences structure, direction, and credibility. In a trust-constrained landscape, your narrative is what earns belief before you ever enter the room.

If your growth stalled in 2025, it wasn’t your funnel. It was your credibility decay. 2026 demands one thing - trust at scale. Get noticed in LLM’s and shift from lead gen to full-funnel credibility velocity.

In 2025, something seismic happened. It wasn’t loud. No headlines. But it was a shift you could feel… buyers stopped searching, and started prompting. A new buyer has emerged, are you ready to meet the moment?

See how we were able to protect $16 Million in revenue by implementing a crisis intervention framework and scalable operating model for an AI-powered e-commerce platform.

We don't believe in growth at any cost. We believe in growth that costs you less—less energy, less confusion, less capital burn.

We believe these efforts should bring you more—more revenue, more profits, more energy to amplify your passion, not burn you out.

See how our team executed a high-profile competitor takeout campaign outside of the competitors annual conference in Boston, Massachusetts, generating viral online buzz and a 125% increase in demo requests.

After a large organizational restructure and suspension of demand generation activities, this company needed to rebuild their marketing engine to meet ambitious goals. See how we embedded our team to generate $800k new business and reach 500+ accounts in only 30 days.

See how we built a new content engine for a b2b digital experience platform in order to validate their AI product roadmap with real customer input, while positioning themselves as thought leaders in AI-powered buyer engagement.

See how we helped an AI-powered fleet safety platform accelerate pipeline velocity and exceed benchmarks by 3x.

Learn how we turned around this “growth at all costs” GTM organization to a reduction in budget spend and closing 87% of large deals in Q1.

See how we guided two top health care companies through a merger of the gtm motions and keep 100% partner and marketing talent retention.

See how we were able to prove market viability in 90 days for an auto repair shop management software, resulting in a record sales quarter and increased valuation leading to the sell of the company.

This B2B digital and content experience platform faced a positioning crisis as tightening budgets caused deals to slow and sales cycles to lengthen. See how IEC was able to embed with their team, and run our growth engine and content engine to completely transform the way they approached growth.

See how we helped rapidly scale B2B credibility and revenue to increase valuation and dominate the enterprise password management category.

With the following strategies in place on how to use AI to drive a more efficient PMO, your PMO will be able to succeed in today's workplace and make everyone’s job easier and more productive.

We've been testing various tools and strategies to accelerate our efforts in crafting content that engages, informs, and sparks conversations. Recently, we've landed on a solid system for implementing AI that has propelled us to new heights. Check out this blog to see the best ways to leverage AI to supercharge your content engine.

Are you struggling to make the transition to an ABX-oriented model for your business? Many CMOs are facing the same challenge. For companies to survive and thrive in today’s market, this shift has to happen quickly. But it’s overwhelming. From developing a unified strategy to fostering organization-wide change, it’s a huge transformation in mindset, skillset, and operating model. Even in today’s challenging climate, B2B performance is possible. Here’s how.

The landscape of marketing leadership is changing, and fast. It is no longer enough for a marketing leader to build a brand and drive demand. To excel and thrive in the new world of growth, CMOs must empower the entire organization to play to win across every revenue touchpoint. To succeed, CMOs will need to take charge in breaking down walls and forging deep operational connections across sales, customer success, and product teams.  

Success in today’s B2B marketplace requires a tight alignment between marketing and sales. It can be difficult to break the status quo of marketing and sales teams working in silos, but CMOs are uniquely positioned to take the lead to drive a tight alignment between marketing and sales, leading to improved sales performance. Read on to learn how with the right people, tools, and processes in place, it is possible to foster an environment of collaboration and alignment that will drive pipeline success for both teams.