Full-Funnel ABX Strategy Delivers 3x Benchmark Performance in 4 Weeks for Fleet Safety Platform
The Story
An AI-powered fleet safety solutions provider needed to drive higher engagement and sales efficiency across its mid-market and enterprise segments to accelerate pipeline velocity within their Transportation and Field Services verticals.
What We Did
Developed a data-driven, full-funnel ABX engagement strategy across two meta-campaigns
Activated a targeted, stage-based content experience using Folloze, Demandbase, Pardot, Salesforce, and Outreach
Launched personalized campaigns via LinkedIn, Google, and display media
Enabled SDR and AE teams with persona-specific messaging and outreach cadences
Delivered customized and dynamic content experiences aligned to account buying stages
The Edge Impact (within first 4 weeks)
10,634 accounts reached with 3% actively engaged
42% of Folloze visitors showed increasing engagement
95% of engaged accounts were net-new
BOFU campaign CTR exceeded benchmarks by 3x
4 demo meetings and 2 net new sales opportunities
