We're seasoned operators who've delivered real results for scale-ups. We haven't just ridden the waves of B2B transformation—we've innovated the next wave as it was appearing.
We understand the unique challenges of scale-ups because we're not only solving them for our clients, but actively influencing the innovation of the next wave in partnership with innovators like Folloze, ForgeX, and leading councils of senior marketing executives who are pioneering the future of AI-driven B2B GTM operating models.
From that vantage point of real experience—not theory—we founded IEC.
Seasoned Operators. Industry Innovators.
WHY IEC EXISTS
The environment for scale-ups has fundamentally changed. The shift from "growth at all costs" to "predictable, profitable growth" has created an entirely new challenge: founders must deliver short-term results while building sustainable systems.
Here's what we know: You started with fire in your belly and a vision so clear it kept you up at night—not with worry, but with excitement. But somewhere between Series A and the desperate push to scale, complexity crept in. The fire became friction. The clarity became chaos. Growth started feeling like drowning instead of flying.
The numbers prove the challenge is real: 70% of B2B companies experience a gap between their strategic priorities and their ability to execute effectively.
The reality here is that B2B marketing techniques change too quickly for most founders and even in-the-trenches B2B marketers to keep up. That's our edge—we're not just keeping pace with the evolution, we're helping to drive it.
We exist to close that gap—powered by possibility.
The Strategy-Execution Divide is Killing Startups
The Silver Bullet Myth: You think the right hire, hack, or campaign will magically fix everything. Reality check: You lose valuable time, runway, and brand perception waiting for the perfect solution while your problems compound.
The Solo Hero Fantasy: You rely on disconnected fractional CXOs or individual consultants who bring strategy without execution muscle. This creates more duct-taped solutions when you need integrated systems.
Random Acts of Marketing: You launch campaigns, attend trade shows, and create content without an anchor strategy. This leads to unpredictable results and no visibility into what's actually working.
These approaches fail because they treat symptoms, not root causes.
They add complexity instead of creating clarity.
From Tactical Chaos, to Systems that Scale.
So what makes us different?
Companies don't die from bad ideas. They die from good ideas poorly executed. The harsh truth? The tactics aren't the hard part. The right strategy is.
Anyone can run ads, send emails, or optimize conversion rates. But getting your entire go-to-market engine working as one coherent, powerful system? That's where most companies break down. That's where most founders burn out.
And that's where we come alive.
We deliver complete, operator-led growth systems. Not silver bullets. Not strategies without execution. Integrated systems that turn complexity into clarity, friction into flow.
Led by seasoned operators who've been in your shoes, accountable to your financial outcomes.
Complexity Isn't Sophistication.
It's Misalignment.
The most powerful growth isn't powered by more tactics, tools, or scattered initiatives. It's powered by clarity. By focus. By getting every part of your business moving in the same direction, at the same speed, toward the same vision.
When marketing, sales, product, and customer experience speak the same language—when they're truly integrated—something transforms. The friction disappears.
Growth becomes natural, sustainable, energizing.
Your team stops feeling stretched and starts feeling focused. Your customers stop getting mixed messages and start becoming evangelists. You remember why you started this company in the first place.
Possibility. Realized.
We don't believe in growth at any cost. We believe in growth that costs you less—less energy, less confusion, less capital burn.
We believe these efforts should bring you more—more revenue, more profits, more energy to amplify your passion, not burn you out.
We embed with your team to untangle what's been knotted, align what's been scattered, and streamline what's been overcomplicated. We build a strategic rhythm that keeps you focused on what matters. We create execution infrastructure that turns intentions into measurable results.
Because the world doesn't need another burned-out entrepreneur building another fragmented business.
The world needs what you saw when you started:
Possibility, realized.
Ready to Build Differently?
If you're tired of duct-taping your way to scale and ready to build systems that actually work, we should talk.