Merging Two GTM Organizations: 20% Q/Q Growth for Digital Health Leader
The Story
When two leading healthcare technology companies merged to form a comprehensive digital healthcare platform for independent medical practices, a new paradigm in connected patient and practice experience became possible. A change like this requires insightful, multi-faceted, compassionate leadership to support teams and drive change. Infinite Edge led the integration of the two GTM organizations to ensure the continuation of performance from existing programs while building a new integrated GTM operating model.
What we did
Leadership: Fractional CMO + SMEs to focus on strategy, team alignment, operating model, and change management while existing team drove execution
Post-Merger Operating Model: Budget realignment, integrated customer/partner strategy, organizational design, scenario planning, initiative planning
Change Management: Developed and drove change management roadmap for entire GTM team
Program Management: Drove program development and execution for demand generation, customer marketing, content and product marketing
The Edge impact
12-Month M&A
20% Q/Q revenue growth post merger
30% increase in GTM operating efficiency
100% partner retention
100% marketing talent retention
“The Infinite Edge Consulting team made a huge impact on our ability to rapidly realize the value of the merger, reduce negative employee and customer churn, and get the right stuff done fast. Most importantly, they were able to bring together two very different marketing cultures and create a new entity with the best of both worlds.”
