Sr. Manager, Content Engine & Narrative Strategy
Infinite Edge Consulting
Full-Time
Remote (US-based)
About Infinite Edge Consulting
Infinite Edge Consulting (IEC) is a human-first, AI-amplified growth systems firm. We don't run campaigns — we build connected growth architectures that help B2B companies turn GTM pressure into compounding performance. We're embedded operators, not outside advisors, and we work alongside our clients to design and execute the systems that drive pipeline velocity, credibility, and long-term scale.
We're growing fast, and we're building the team to match.
The Opportunity
We are looking for a rare kind of leader: someone equally strong in strategic thinking, creativity, organization, executive communication and analytical rigor.
This Senior Manager will lead client engagements focused on building modern content engines and irrefutable narratives that increase visibility, credibility, and growth. They will help clients turn fragmented content efforts into connected narrative systems that strengthen reach, shape perception, and impact growth across digital and offline channels.
This is not a traditional content marketing role. We need a systems-minded operator who understands that content and narrative are not isolated assets, they are core growth infrastructure. The right person knows how narrative drives discoverability, how content performs across SEO and AEO environments, and how to translate strategy into coordinated, multi-channel programs that move audiences from awareness to trust to action.
This role sits at the intersection of strategy, execution, stakeholder leadership, and growth performance. It is ideal for someone who can guide senior executives, align cross-functional teams, and build disciplined programs that create measurable business impact. This aligns with our focus on connected growth systems, AI-ready content operations, and credibility-building narrative infrastructure.
What You'll Do
Lead client strategy and delivery
Own and lead client-facing content engine and narrative engagements from discovery through execution
Translate business goals, market context, buyer insight, and GTM priorities into clear narrative and content strategies
Design integrated programs that connect messaging, content, channels, and measurement into one operating system
Build roadmaps that support both immediate performance needs and long-term authority, discoverability, and growth
Shape narrative and content strategy
Develop compelling, differentiated narratives that can scale across campaigns, sales, executive thought leadership, web, enablement, customer marketing, and field programs
Ensure content strategy supports both human buyers and AI-mediated discovery environments, including AEO, SEO, LLM visibility, and digital authority
Create strategic frameworks for editorial planning, content architecture, repurposing, distribution, and lifecycle management
Partner with clients to move beyond content production toward value-oriented content experiences that demonstrate proof, trust, and relevance
Drive cross-functional orchestration
Serve as the connective tissue between narrative strategy leads and day-to-day execution
Collaborate with campaign managers and owners to map content to channel mix, understanding format requirements by channel (long-form, social, email, sales enablement), and aligning content delivery to campaign execution calendars.
Create the operating rhythms, briefs, workflows, and governance needed to produce consistent, high-quality output
Build measurable growth programs
Design multi-channel content and narrative programs that improve awareness, engagement, buyer confidence, and pipeline contribution
Support the development of KPIs, success metrics, and reporting guidelines aligned to visibility, authority, engagement, conversion, and revenue impact
Identify content and messaging gaps, channel opportunities, workflow inefficiencies, and performance patterns
Use insights and data to continuously refine message and content strategy and increase performance over time
Lead with excellence
Manage project plans, timelines, teams, dependencies, and client communication with precision
Bring structure to ambiguity and calm to fast-moving client environments
Mentor junior team members and elevate the quality of strategy, writing, and program execution across accounts
Contribute to internal methodology, playbooks, and best practices for the practice
What Great Looks Like in This Role
Within the first 6–12 months, this leader will:
Build trust quickly with senior client stakeholders
Bring clarity and structure to complex, cross-functional content environments
Launch narrative and content programs that are cohesive, credible, and measurable
Improve how clients show up across search, AI-assisted discovery, owned channels, sales conversations, and offline moments
Help clients create content systems that are easier to scale, easier to govern, and more tightly tied to growth outcomes
What You Bring
Experience
8–12+ years in content strategy, product marketing, brand strategy, integrated marketing, editorial strategy, or a related B2B growth role
Significant experience leading complex client engagements or enterprise cross-functional initiatives
Success building content and narrative programs that support awareness, demand, sales enablement, and customer engagement
Strong understanding of how content influences modern B2B buying across search, social, web, email, sales, events, communities, and executive channels
Experience working in high-growth B2B, SaaS, technology, or advisory environments
Strategic and analytical strength
Ability to connect business strategy, buyer behavior, market context, content performance, and GTM priorities
Strong grasp of content measurement, performance analysis, and optimization
Fluent in how AI is reshaping content discovery, buyer research, and business decision-making
Understanding of the evolving role of content in AEO, SEO, AI-assisted research, and authority building
Ability to synthesize qualitative and quantitative inputs into sharp strategic recommendations
Creative and communication excellence
Exceptional storytelling instincts and editorial judgment, strong written and verbal communication skills
Ability to turn complex ideas into clear, compelling narratives and programs
Strong executive presence with the ability to develop and deliver compelling client-facing strategy presentations that earn confidence and move stakeholders from skepticism to commitment.
Operational leadership
Ability to manage multiple workstreams without losing strategic coherence
Experience creating process, structure, and momentum in ambiguous environments
Strong facilitation skills and a bias toward action, follow-through, and accountability
Hands-on with AI tools (such as Claude, ChatGPT, or Perplexity) to accelerate research, drafting, and ideation. Actively uses AI tools to multiply personal output and build smarter client programs
You May Be a Fit If You Are…
A strategic thinker who also knows how to make the work real
A content and narrative leader who sees systems, not just assets
Equally comfortable with executives, creatives, marketers, and revenue teams
Obsessed with clarity, consistency, and momentum
Energized by turning scattered efforts into integrated programs that perform
High empathy, high standards, low ego
Curious about AI, modern discovery, and the future of B2B growth
Why This Role Matters
The market is changing. Buyers are discovering, evaluating, and validating brands in new ways. Content must do more than fill channels. Narrative must do more than sound good. Together, they must create trust, visibility, and movement.
This role is central to helping clients build content engines and narrative systems that are credible, connected, and built to last. It is an opportunity to shape how modern B2B companies show up, stand apart, and grow.