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Content Engine Mary Gilbert Content Engine Mary Gilbert

GTM 3.0: Signal-Led. Trust-Built. System-Orchestrated.

In the AI-era GTM motion, traditional ROI models are crumbling. Leads don’t mean what they used to. Campaigns don’t follow a linear path. Content gets atomized before it ever reaches the buyer. And revenue attribution? Blurry at best.

So how do you track what matters now?

You stop chasing noise. You start tuning into signals.

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Content Engine Mary Gilbert Content Engine Mary Gilbert

The Irrefutable Narrative: The Silver Bullet of GTM 3.0

Your irrefutable narrative isn’t just the entry point—it’s the DNA of how you will show up in LLMs and search. It holds the entire GTM system together and gives your story and experiences structure, direction, and credibility. In a trust-constrained landscape, your narrative is what earns belief before you ever enter the room.

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