Psychological Safety is vital for both innovation and growth. Marketing organizations are riding continuous waves of change in market dynamics, customer preference, media complexity and competition, technology and product. Staying abreast of this level of innovation requires that the organization is continuously learning, testing and adapting. Psychological safety is key for teams to navigate these waves of change and thrive. Here you will learn some of the top ways to create psychological safety in the workplace.

How has your company’s reputation weathered the storms of the past couple of years? Chances are, you’ve had to make some tough calls that may or may not have been popular with your employees, customers, or other key stakeholders. During this recovery time, it’s important to take a good hard look at what you think your company and your brand stand for. Then, compare that to what your customers and potential customers think you stand for. All too often, there’s a disconnect. And that’s where trust is lost.

If customers sense that you care less about them and more about closing the sale, they will bounce. Take the Infinite Edge Brand Trust Assessment and learn how to tend your intentional trust.

Research shows that as fear grew—as businesses closed doors, reduced staff, slowed down processes, etc.— trust in brands began to falter.

We realized that if we didn’t address the elephant in the room—lack of trust—all of our tried-and-true marketing growth strategies would be hamstrung.